How would you know whether or not your website has turned obsolete? Obviously, one of the most common signs includes the overall look and feel of your website, though! There are several other factors too that you should be considering while opting for a new website. You must pay close attention to the performance and functionality of your website. Here are a few important signs:
1. High bounce rate
A good web design company in NYC will make use of Google Analytics to figure out the percentage of people who have just come to your website and visited the first page that they have landed upon. This implies the single-page visitors to your site. This means that the visitors who have once visited your website didn’t move to the second web page.
Chances could be that they couldn’t find what they have been looking for, or maybe, they didn’t find the website attractive enough! It could also be a possibility that the website was so slow that the visitor didn’t feel like waiting anymore for the page to get loaded.
Redesigning your website all over again can help solve these issues. You may find that your visitors are sticking around longer. If you see that your bounce rate is 70-90% and that’s happening on an almost regular basis, you need to start counting on a new website ASAP.
2. Poor conversion rate
Yes, this is a very flat sign to think of upgrading your website. When you aren’t finding enough conversion from your website, it’s likely to call for an upgrade. Maybe, calling up a professional can help herein!
Remember that the very first impression that a visitor usually gets from your website is going to decide whether or not you are going to earn the trust of a potential customer, or is it just another bounce on your website!
3. Evolve your website alongside your brand
You might have been upgrading your brand to match up with the competition in the market, but does that imply on your website too? In this constantly changing scenario, it is really essential to upgrade your products, brand, and website as well.
Therefore, you must focus on building a good and updated website that will align with your brand and would connect to your customers’ pain points right from the first go! If your company is on the leading side, your website should also be reflecting the same. In case you see that there is a disconnect, it is high time that you should consider a new website.
4. Slow loading time
Before you try to convince yourself to get a new website, just ask yourself whether you would go for one with a slow page loading time? Would you wait for those cool graphics to get loaded or wait for the texts to rearrange them? The best custom web design company will always focus on increasing the page load time as that will contribute to lower bounce rates.
Also, when it comes to deciding your search ranking on Google, your web page loading time plays a really critical role. It is indeed a very important factor to consider as more than 90% of your organic traffic is supposed to come from Google, and you can thus, no way choose to ignore this parameter.
5. You haven’t updated your website for long
You know this pretty well! Media company website design focuses on enabling you to change your website as and when it is needed. If your graphics and texts seem to be flashing, or you don’t find the styles, fonts, and color schemes to be appealing anymore, it’s time that you should consider an update at the earliest.
You would obviously not want your website to fall short of current website trends and standards, isn’t it? One of the easiest ways to assess your website is to have a look at your competitors, and you can then mix and match, as well as modify certain things to come out with the ‘best of everything!’
5. SSL certificate
Not just that you should always focus on the look and feel of your website, but there are certainly other issues too! Does your website come with a Secure Sockets Layer or an SSL certificate?
If you really want to ensure the ranking of your website on the search engine, it is extremely important to have an SSL certificate. Well, the best way to figure it out is to see if you have that padlock icon in front of your URL on a web browser.
6. A confusing navigation
The best Website design company in the USA recommends keeping your website design minimalistic and not putting too many components here and there! Too many options, when offered to the users, will create a rather negative experience for them.
When potential customers visit your website, they must rather be aware of where to click and how to move ahead to know more about your products or services. It’s your job to give them a clear understanding of the same!